Mixed-Use Financing in Myrtle Beach, SC

Myrtle Beach anchors its economy on the Grand Strand's tourism infrastructure, which draws roughly 20 million visitors annually and supports one of the densest concentrations of hospitality and retail square footage per capita on the East Coast. Tanger Outlets in the north strand, the Broadway at the Beach entertainment complex, and Market Common, a redeveloped former Air Force base that converted into a lifestyle retail and multifamily district, demonstrate how the market has layered permanent resident demand on top of a historically seasonal base. Hospitality underwriting here requires careful attention to average daily rate compression during the shoulder season and the outsized share of extended-stay and condo-hotel product that complicates conventional debt sizing. Conway Medical Center and Grand Strand Medical Center anchor a growing medical office corridor serving a population that skews older and is expanding through sustained migration from the Mid-Atlantic and Midwest, particularly into Carolina Forest and Pawleys Island. That demographic shift has made Horry County one of the faster-growing counties in South Carolina by raw population count, driving multifamily absorption across workforce and attainable price points even as luxury product has entered the pipeline in North Myrtle Beach and Socastee. Industrial demand remains modest relative to major logistics metros, concentrated in last-mile and light distribution serving the contractor and hospitality supply chain, while Horry County's relatively low property tax assessments and South Carolina's Multicounty Industrial Park incentive structure can materially affect stabilized yields on new industrial development.